This December 5 and 6, Medellín hosted the WOBI On Leadership in Plaza Mayor. The WORLD OF BUSINESS IDEAS -WOBI is a business-content hub which for more than 20 years has brought together entrepreneurs and leaders interested in business knowledge worldwide. This time, the event focused on the power of purpose: What is needed to discover the personal and organizational purpose? How to integrate it into corporate strategies and align others around it?
“LEADERS DO NOT CREATE FOLLOWERS, THEY CREATE MORE LEADERS” – Tom Peters, specialist in business management practices and lecturer of the event.
The event was attended by more than 700 leaders and entrepreneurs from around the country. They all have the same goal, to learn from eight expert leaders in different fields: How to develop leadership qualities and generate a positive change within their organizations. This is an opportunity that allows Medellín to continue to project itself as a city that promotes innovation, entrepreneurship and competitiveness.
“Thanks to Medellín for receiving us. It is a city for the people, a city that is made by leaders and thriving businessmen. I greatly admire Medellín for its initiative and entrepreneurship. It actually is the city of innovation.” Juan Pablo Oneira, Director of WOBI Colombia.
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