Solutions with artificial intelligence and research. These are some of the software and IT developments that the Swedish multinational Nexer, which decided to settle in Colombia because of the talent and quality of the work of Colombian engineers and developers, will carry out in the country.
The Swedish company, which has more than 2,800 experts in 15 countries in Europe and North America, settled in Medellin, from where it will support global customers with new technologies to offer next-generation IT solutions. “Being in Medellin is a natural step for us to fulfill our vision of a ‘promising future’ and make our customers more successful. This operation allows us to provide a customer-centric delivery model globally,” said Lars Kry, CEO of Nexer Group.
The provision of technological solutions through the implementation of artificial intelligence are part of the knowledge-based activities that the multinational Nexer will do from Colombia, which decided to settle in the country motivated by the talent and quality of work of Colombian engineers and developers. “The Colombian professional has a hallmark that characterizes him and differentiates him from any other in the world, and is that in addition to his training, he always has a willingness, proactivity, the desire to learn and advance, he is agile and passionate” defines Håkan Ahlstedt, Nexer’s manager for Colombia, the main reason that tipped the scales in favor of the country as the headquarters of operations in the region of the multinational.
The company has alliances with leading platform providers such as Microsoft, IBM and Stibo, and is part of the Danir Group, a Swedish firm with 12,000 employees in 18 countries.
It is now looking to hire about 30 professionals in Colombia, according to the demand for talent in scrum master, Java and DevOps positions, among others.
“Its arrival in the country accounts for the solid and growing software and technology services industry that Colombia has, with experience in the development of specialized solutions in different areas. Some examples are fintech, health, agribusiness, energy, logistics, digital marketing, virtual and augmented reality, and big data, segments that have allowed the arrival of various multinationals in cities such as Medellin, Bogota, Cali and Barranquilla,” said Carmen Caballero, president of ProColombia, the entity that supported the multinational’s arrival.
For Juan Camilo Mergesh, executive director of the ACI Medellín, “our city is now consolidated as a Software Valley and as a district of Science, Technology and Innovation where tax benefits, qualified talent and guarantees for growth are offered to international companies that settle in the territory. Receiving a globally recognized company like Nexer makes us feel proud and committed so that they can grow their operations and have the necessary talent to serve their customers globally”.
Colombia has positioned itself as the third largest software market in the region, preceded only by Brazil and Mexico, according to the global market intelligence firm International Data Corporation (IDC). In fact, among the factors that have influenced the growth of the country’s IT segment is the boom in entrepreneurship and the arrival of new projects and foreign companies.
Between 2003 and 2022, foreign investment in the software and IT sector in Colombia has generated 299 projects, the creation of 259 companies, as well as the estimated creation of more than 24,200 jobs and capital flows of more than US$1,518 million. This is according to reports from FDI Markets. Antioquia, Cundinamarca, Valle del Cauca, Atlántico, and Bogotá have concentrated the largest number of initiatives coming from the United States, Spain, Argentina, Mexico and other markets.