Medellín’s reputation for innovation and its potential in digital technology; were some of the reasons that motivated Genius Sports to choose the cityas its first venue in Latin America. The main goal that led to this decision was to be able to offer a 24/7 service and increase the corporate presence in the region.
This company, whose main clients are the main betting houses around the world and the national football federations, provides various types of services: from technological support for live broadcasting, to data monitoring and sport bets training.
Additionally, they are also in charge of building new solutions for fan participation and the development of technological tolos, all done from Medellín.
The results that its presence in the region has brought along is a reciprocal benefit, as this has not only brought more employment and trade to the region, but has also allowed the company to generate long-term alliances with many of the leagues and the largest sports federations around the continent -400 worldwide-. Among these are the AFA (Argentine Football Association), the Dimayor (Colombian Football Major Division) and the MX League (Mexican League), among others for volleyball and basketball.
Genius Sport’s mission with the sports industry goes beyond providing technological support for betting.
“Our solutions range from live streaming and OTT platforms – audio, video and content transmission, over the internet without the involvement of traditional operators -, to data collection and competition management software, as well as a wide variety of tools for sports -and their federations- to attract and monetize their fans”, said Karlo Kivi, General Manager for Genius Sports in Medellín.
Regarding its association with Dimayor, the british company provides its services to help preserve Colombian soccer from the threats of match-fixing and corruption in relation to betting. Additionally, the Major Division of Colombian Soccer also granted the exclusive rights to capture, distribute and commercialize the official data and live video transmissions with the global network of sports betting partners.
“The growth on Genius Sports in Colombia vote of confidence from the multinational to the country, its recent asociation with Dimayor will contribute to the visibility and positioning of our sports, it is also a reflection of the growth in british investment in our country and its diversification” assured Flavia Santoro, president of ProColombia.
For Eleonora Betancur, executive director of the ACI Medellín “Our region continues to be projected as an epicenter for technological development thanks to companies such as Genius Sports that trust in the talent and quality of life that we offer to foreign investment. The articulation between the public, private and academic sectors guarantee that the established companies can have great growth and projection in the short and medium term, generating quality of life and development at all levels of our society.”.
With over 500 employees, Medellin represents Genius Sports’ largest team outside of the UK.
On top of all this, and thanks to its recent listing on the New York Stock Market, the Company has plans to expande ven more in all places where they’re currently operating. “Currently, we have dozens of roles open in Medellín, the goa lis to keep on growing and therefore open many more” added Kivi.