“This is not our arrival, but a blast off into an exciting new future. The great success over the last years and the rapid growth in business functions serving now multiple regions has proved that we can do a lot more from our main Latin-America Hub here in Medellín.” says Joep Beliën, Country Head of Sana Commerce LATAM, talking about the reasons that have made them choose and continue to grow in Medellin.

Sana Commerce is a Dutch company founded in 1992 that arrived in Medellín in 2018 with the objective to explore the possibility of offering their services to Latin-, and North-America from this city; however, they did not think that their growth would be so fast and that they would find all the institutional support and specialized talent they needed with such success.

For this reason, they have decided to open a new Latin-America headquarters to house the current 42 employees, and the 20+ employees that they are expecting to add to the team this year (that is a 100% growth in 2022 in total). “The talent together with our unique culture at Sana Commerce are our biggest drivers of our success” says Joep Beliën, “This new office is not only a symbol of our success in the past, but also an enabler of our culture in the future. We ask everyone to come in at least 2 days a week, but many come in more. It’s a place to work, it has places to relax, and we really connect with each other. That’s how we overcome even the greatest challenges”.

Jonathan Ballesteros, Director of Local and International Relations of ACI Medellin, says that “Sana Commerce is the example of a company that not only chooses to come to Medellin, but also finds all the support from institutions such as ACI Medellin, Ruta N and ProColombia to continue growing and expanding its operations”.

They currently have complete operational departments in Medellin for Software Development (.NET + ERP developers), Sales, Marketing, Customer Success, Project managers, Consultants, Product Specialists, Customer Support and corporate functions HR, Recruitment and Finance – Serving both the North-, and Latin-American region.

For Joep Belien, “We settled here because of Medellín’s’ focus on IT and engineering education, the startup environment, the entrepreneurship and the supportive government and business environment. The Sana Medellin office has not only grown in terms of team size, but also in terms of roles. In addition to a sharp increase in the size of the commercial and delivery organization for the Americas, business support functions such as HR, Recruitment and Finance are now also based here. In addition to that, we’re looking to drive new business development in North-America from here in Medellín, next to the existing sales we already manage from here for Latin-America.”

Carlos Jaramillo, Manager of the Talent and Employability Portfolio of Ruta N, assures that “Sana Commerce is a success case of Ruta N’s landing program where we facilitate the landing of companies in the city. This demonstrates the importance of continuing to create value from our proposal of talent, networks, workspaces and connection with digital services in Medellin, articulated with the ACI Medellin and ProColombia”.

Sana Commerce Medellin serves an increasing number of clients in the North-, and Latin American time zone, works closely together with the New York City office and gets the support to keep this growth going. “We are one of the fastest growing regions globally”, concluded Beliën.

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